Welcome to the newly redesigned Avocado Pesto. For those of you who’ve already forgotten what the old one looked like, here’s a refresher:
Hopefully we can all agree that this new design and template is an improvement?
I started my little food blog at the end of 2010, mostly as a way to share recipes and my love of cooking with my family and friends. Little did I know that a love of cooking is only a minor component of actually running a food blog.
With time I realized that aside from preparing and documenting the recipe there also comes food set up/styling, photography, photo editing, story writing, post formatting, and social media marketing. All these steps for every single recipe! Oh, and to top it all off food photography is fussy enough to always demand natural light – good luck finding some of that on a weekday evening during the winter.
So much more goes into food blogging than I initially thought. My first order of business was to improve upon my photography skills. Out with the canon point and shoot and in with my first canon DSLR. Over the course of the last year my photos have gone from this:
and for that I have to thank my Canon XSi, 50 mm prime lens and Light Room.
However, it doesn’t end at photography. With the new blog I want to roll out some new initiatives:
Things to Expect From the New Avocado Pesto
While the old blog was generally run only by me, I’m bringing in an extra set of hands for this new one. Without further adieu I present D to you.
Boyfriend, roommate, recipe tester, dish washer, technical consultant, designer, proofreader, D is the one that made the transition from a wordpress.com blog possible. He charges a fixed rate of 2 peanut butter graham cracker balls per hour, but he’s worth it. While his role used to be more passive, in this new blog he will be actively contributing monthly traffic update posts along with monthly monetary tracking posts (once we get there).
Greater nutritional focus
Along with (sometimes) witty banter and recipes with (hopefully) drool worthy photos, I am looking to start including nutritional information. At the very least including calories per serving.
More vegan and vegetarian recipes
Recently I have started reading food based books including the Omnivore’s Dilemma, The Dirty Life and Tomatoland. I am making bold moves in changing my diet to incorporate better quality products and eliminate the most unhealthy ones (corn fed beef for example). Without going full on vegan I have started to cook less with animal products and have been trying to create recipes that eliminate them all together. So you will see new blogging categories for vegan and vegetarian recipes to feature these recipes exclusively. I am determined to show that vegan and vegetarian does not mean having to gnaw on celery sticks all day. Healthy food can also be full of deep intricate flavors that will leave you wanting more.
Providing dietary restriction recipes such as gluten free and dairy free
I want to appeal to readers with eating restrictions and therefore have created the dairy free and gluten free sections. Though you do need to be more creative with these restrictions you still can have your gratins, pasta dishes and baked goods and I want to show you how.
Stronger outreach and new marketing techniques
Lastly, with an improved blog comes improved social media and marketing. One of the major features I am looking to implement in the upcoming months is instructional cooking videos so you can follow along with me. These will be featured on my shared Youtube page (which features both food and travel videos alike). I’ve also beefed up my social media to include some new channels, which I am listing below (some of these are shared with my travel blog):
- Follow Me On Twitter
- Follow Me On Stumble Upon
- Like Me On Facebook
- Watch Me On Youtube
- Pin Me On Pinterest
- See Me On SmugMug
- Friend Me On Google +
- Subscribe Via Feedburner
Without further adieu, I present to you the improved Avocado Pesto food blog and hope that you will continue to follow along because it’s you the readers that I do this for and it truly makes my day any time I receive a comment or feedback from any one of you.